My hope is that the book will inspire all of us who create, to start designing not based on technology driven ideas, or power point presentation brief; how most of the products are designed today… rather base our design efforts on what we would really like to have. to add good amount of imagination, theatrical elements, drama, intrigue.

Until now it is about the object, designers are focused on objects and what the object can do within given parameters. What i would like to explore is the space between you and the object, the non material space, your mind.

If i can achieve the level of excitement in any of designs i create to be on the same level as how you feel after watching great movie i accomplished my goal. That is very hard mountain to climb, but the start is here, now.

This is not going to the Next level but going to the New level.

You will be able to see more once the book comes out. Thank you again and feel free to contact me. This has nothing to do with the new BUZZ word jargon, nonobject Design Fiction is simply free of any constraints.

branko Lukic