1 Picture == 1,000 Words
For most of us, visual presentation has a greater immediate impact than text or numbers alone. Graphs are effectively used in presentations for that very reason: they quickly convey that Column A is larger than Column B, or that Line 1 has outperformed Line 2. They allow us to easily grasp the overall concept before drilling down into the details. When done well, they allow us to convey complexity with ease (see Tufte, Edward).
When a search engine visually presents the results in a manner that allows me to quickly grasp the depth of the search, quite naturally it catches my eye. Grokker.com is a search application that displays the results both in an outline view and a map view. The user can toggle back and forth between the two views before selecting their preference for viewing the results.
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