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	<title>Comments on: A UXD Lesson from the Gas Station</title>
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	<link>http://pathfindersoftware.com/2008/01/a-uxd-lesson-fr/</link>
	<description>The Fastest Way to Launch Successful Software</description>
	<lastBuildDate>Thu, 19 Jan 2012 16:36:03 +0000</lastBuildDate>
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		<title>By: Robert</title>
		<link>http://pathfindersoftware.com/2008/01/a-uxd-lesson-fr/#comment-7596</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Thu, 17 Jan 2008 15:04:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.pathf.com/blogs/?p=110#comment-7596</guid>
		<description>&lt;p&gt;A 20 minute delay caused you to miss your flight?&lt;/p&gt;

&lt;p&gt;Didn&#039;t anyone ever tell you to get there 2 hours before the flight departs? :)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>A 20 minute delay caused you to miss your flight?</p>
<p>Didn&#8217;t anyone ever tell you to get there 2 hours before the flight departs? <img src='http://pathfindersoftware.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Masked Bandit</title>
		<link>http://pathfindersoftware.com/2008/01/a-uxd-lesson-fr/#comment-7595</link>
		<dc:creator>Masked Bandit</dc:creator>
		<pubDate>Thu, 17 Jan 2008 14:22:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.pathf.com/blogs/?p=110#comment-7595</guid>
		<description>&lt;p&gt;Man,  I&#039;ve been on this kick lately.  So much hardware and software I&#039;m using is crap and it&#039;s driving me crazy.&lt;/p&gt;

&lt;p&gt;Last night I had to pay a parking ticket and order checks.&lt;/p&gt;

&lt;p&gt;The parking ticket site had a simple UI,  but it did the simple things wrong.  For instance,  it told me that I had to enter a 10 digit ticket number and that I should &quot;try&quot; to pad it with zeroes.  I&#039;d imagine that people using any normal programming language would able to code up a subroutine that does that about as quickly as it takes to write a paragraph telling users how to do it.&lt;/p&gt;

&lt;p&gt;The parking ticket site sent me to payflow,  which is secure and reliable,  but looks disreputable (no production values) and won&#039;t accept credit card numbers with spaces or dashes.&lt;/p&gt;

&lt;p&gt;The site for ordering checks was designed by &quot;old school&quot; marketing people.  It had a testimonial up front about how the ordering process made somebody &quot;feel comfortable.&quot;  I had to click three times to find the order form... The third click took about a minute of thinking because it was a sidebar link and I was worried it was going to take me in circles.&lt;/p&gt;

&lt;p&gt;The ordering process itself was terrible.  I tried to see if I could find some cool custom checks -- all I could find was Superman checks and it wasn&#039;t even clear what they cost.  I finally went back to the initial screen where I could order the same checks I got last time.&lt;/p&gt;

&lt;p&gt;Along the way the site explained inarticulately that the order was going to be billed to my bank account -- it read something like &quot;ALL YOUR CASH IS BELONG TO US&quot;.&lt;/p&gt;

&lt;p&gt;In the last week I&#039;ve used several e-commerce sites that were easy to use...  They adhere to an unwritten standard that some sites just don&#039;t get.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Man,  I&#8217;ve been on this kick lately.  So much hardware and software I&#8217;m using is crap and it&#8217;s driving me crazy.</p>
<p>Last night I had to pay a parking ticket and order checks.</p>
<p>The parking ticket site had a simple UI,  but it did the simple things wrong.  For instance,  it told me that I had to enter a 10 digit ticket number and that I should &#8220;try&#8221; to pad it with zeroes.  I&#8217;d imagine that people using any normal programming language would able to code up a subroutine that does that about as quickly as it takes to write a paragraph telling users how to do it.</p>
<p>The parking ticket site sent me to payflow,  which is secure and reliable,  but looks disreputable (no production values) and won&#8217;t accept credit card numbers with spaces or dashes.</p>
<p>The site for ordering checks was designed by &#8220;old school&#8221; marketing people.  It had a testimonial up front about how the ordering process made somebody &#8220;feel comfortable.&#8221;  I had to click three times to find the order form&#8230; The third click took about a minute of thinking because it was a sidebar link and I was worried it was going to take me in circles.</p>
<p>The ordering process itself was terrible.  I tried to see if I could find some cool custom checks &#8212; all I could find was Superman checks and it wasn&#8217;t even clear what they cost.  I finally went back to the initial screen where I could order the same checks I got last time.</p>
<p>Along the way the site explained inarticulately that the order was going to be billed to my bank account &#8212; it read something like &#8220;ALL YOUR CASH IS BELONG TO US&#8221;.</p>
<p>In the last week I&#8217;ve used several e-commerce sites that were easy to use&#8230;  They adhere to an unwritten standard that some sites just don&#8217;t get.</p>
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