Comments on: Aesthetics and Web Design http://pathfindersoftware.com/2009/07/aesthetics-and-web-design/ The Fastest Way to Launch Successful Software Thu, 19 Jan 2012 16:36:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: hanna http://pathfindersoftware.com/2009/07/aesthetics-and-web-design/#comment-9628 hanna Sat, 04 Jul 2009 16:54:15 +0000 http://www.pathf.com/blogs/?p=3160#comment-9628 Really the images play a great role towards aesthetic look of the web page. Really the images play a great role towards aesthetic look of the web page.

]]> By: AndyEd http://pathfindersoftware.com/2009/07/aesthetics-and-web-design/#comment-9627 AndyEd Thu, 02 Jul 2009 17:04:45 +0000 http://www.pathf.com/blogs/?p=3160#comment-9627 The 1/20 of a second study is highly dubious, or at least the conclusion they made. Alas, the meme has been spread far and wide. What they did was present the web page for 50 milliseconds and then blank the screen. That left a trace of the image in the visual buffer of the brain and allowed subsequent processing. The feedback they got from users came way after 50 milliseconds and after significantly more visual processing. I agree in general with all you say here, but that study is the grossest perversion of scientific results around usability in the last decade. I wrote more about the fallacy of this conclusion at: http://surfmind.com/muzings/?p=81 The 1/20 of a second study is highly dubious, or at least the conclusion they made. Alas, the meme has been spread far and wide.

What they did was present the web page for 50 milliseconds and then blank the screen.

That left a trace of the image in the visual buffer of the brain and allowed subsequent processing. The feedback they got from users came way after 50 milliseconds and after significantly more visual processing.

I agree in general with all you say here, but that study is the grossest perversion of scientific results around usability in the last decade.

I wrote more about the fallacy of this conclusion at:
http://surfmind.com/muzings/?p=81

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