The Who, What, When, Where and Why of Talking to Customers – Part 2
My last post focused on the “Who” of talking to customers. This post will focus on the “What.”
All conversations can fall in to 4 categories:
Talking To Customers About
1. Specific questions, with a specific goal in mind
2. Open-ended, exploratory questions
3. Meet and greet
4. Maintaining relationships
