The Big Hill that Microsoft “Superphones” and Tablets Will Have to Climb
RIM is putting the remaining stock of it’s BlackBerry Playbooks on clearance for $299. This is after HP engaged in a rummage sale of both it’s new and refurbished WebOS tablets. What are buyers running on the hacked devices? That’s right, Android.
That’s now two major players who have thrown up their hands rather than compete. For Microsoft it means a long uphill climb against two established competitors. Nokia won’t help MS much here, once Android squishes their existing phones out of the developing world marketplace.
So what will MS have to do to establish a toehold? One or both of two things:
- Hope that their aspirationally dubbed phones really are "super" and have something that people really can’t live without. Teleportation?
- Are able to run Android apps out of the box but offer some better functionality or experience than the Android devices.
Given that MS hasn’t set the world on fire with it’s previous mobile product development efforts (is anyone doing real customer research over there?), I wouldn’t hold my breath.









