So, you’ve developed a great product and now you want to take it to market. Let’s just say it’s a widget. You’re so excited about it that you want to announce it over loud speakers, “Hey everyone, try my new widget, it will change your life!”. This may be what you want to do, but it’s not the right move. Where do you go from here?
Five tips to market your product are:
Know your product
Know your customers
Know your competitors
Build your following
Keep your customers coming back
Tip 1 – Know your product
The explosion of the mobile health (mHealth) arena seems to have many players in the
healthcare industry running a race they haven’t trained for. There are roughly 40,000 mobile health and wellness apps in the marketplace today, up from about 6,000 in 2010. That type of growth shows the demand for mHealth apps, but as user engagement remains relatively stagnant one must wonder how developers are deciding what to build. In order to increase user engagement while limiting the clutter on app store shelves, mHealth needs to be introduced to another fairly
When you combine cheap sensors with the computing power and interface capabilities of modern iPhones and Android smartphones, you can get powerful mobile diagnostics. When you add in smartphones’ data transmission capabilities to feed data analytics in the cloud, you have the potential to dramatically improve the state of medicine.
Last week I wrote about a project we worked on this area, VG Bio’s Vitalink, which combines wearable bio sensors, an android smartphone and cloud based predictive analytics to identify significant medical abnormalities earlier than current systems are able to
One of the trends from the 2012 MHealth Summit I briefly touched on last week was the growing number of bluetooth and wifi enabled wearable medical devices. I think this trend will become extremely important over the next few years.
Body Area Sensor Networks combine pervasive wireless networks, small non-invasive sensors and ultra-low power consumption chips to enable the continuous collection of physiology data from ambulatory patients.
VitaLink, a project we recently worked on with Insight Product Development and our client VGBio, illustrates the potential power of combining
What I will talk about at DRC is the ‘research-product’ gap. I just gave a talk at the Stanford D School about some of these issues. I discussed the research-product gap. This didn’t concern them. I said that if they were not interested in how their work got into a product, they were wasting their time.
“And they said, ‘We’re just doing the research, we’re not responsible for the product.’ And that’s the problem (even with you folks at the Institute of Design). You guys do the research – who does
Twas the night before a new release of FDA guidelines
Not a developer was stirring waiting on the sidelines;
The keyboards were hung by the monitors with care,
In hopes that interoperability soon would be there;
The physicians were nestled all snug in their beds,
While visions of Vinod Khosla danced in their heads;
And UX with their wire frames, and agile scrums
Had settled down with new problems but did not succumb.
When out in the office there arose such a clatter
New healthcare policies that really do matter
Away to the window I could only deduce
Tore open the
I attended the 2012 mHealth Summit in Washington DC earlier this week and came away impressed with the how fast things are moving in this space.
The conference itself, now in it’s fourth year, has grown to over 3800 attendees and over 300 exhibitors. Major players like Kaiser Permanente, Intermountain Healthcare, Aetna, United Healthcare, Mayo Clinic, Qualcomm and Johnson and Johnson were well represented, as were startups, service providers, physicians and government agencies. These organizations are beginning to recognize the transformative power of mobile on the healthcare sector and are putting
It’s been a whirlwind year at Pathfinder. Our focus on bringing innovative solutions to the healthcare space has continued to bear fruit. We’ve added Fortune 500 clients and innovative startups in the device, diagnostic and health insurance industries.
Our clients continue to innovate in their use of mobile technology. Many of our projects now involve developing mobile applications on iPhones, iPads and Android smartphones and tablets. Projects this year have included:
Heart monitoring solutions involving wearable sensors, bluetooth communication to android devices, cloud based predictive analytics and
Blog by Todd Wyder
In my work helping companies practice lean innovation, I talk to a lot of folks who are launching mobile products and they chose to build a native app instead of a mobile web app. For those readers who aren’t sure what that means, a native app is one that you
download from an app store, whereas a mobile web app is a web application built using responsive design that you pin to your homescreen. For those of you who have iOS 6 on your phone and use Google Maps,
Wed Oct 31, 2012 2:38pm EDT
(Reuters) – Bernhard Kappe, the chief executive officer of Chicago’s Pathfinder Software, steps up to a dry erase board and draws a crude graph, its slope curves upward. Then he plots a point in the middle to show where the city’s web entrepreneurs stand in terms of growth and progress.
“These things take 20 years to get to maturity, and they’re not linear,” says Kappe, who’s also an executive director of the Chicago Lean Startup Circle, a group that fosters local website development. “But
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