Todd Wyder and I gave a talk on marketing mobile apps at Mobile Mondays Chicago at Morningstars swanky offices on State Street.
Selling mobile applications is far more difficult than selling SaaS applications. Currently, there are over 732,609 available apps to download. As of September of 2012, the iPhone App Store averaged 394 new apps every day. The Android Market averaged 243. Long gone are the days of throwing an app up into an app store and watching the dollars flow.
We launch a lot of mobile applications for our customers, and