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Mobile Apps

VGBio’s Vitalink: Predictive Analytics for Remote Patient Monitoring

One of the reasons VGBio is one of Pathfinder’s favorite clients is because they show how four of the most powerful technology trends affecting healthcare (body area sensor networks, smartphones, cloud computing and big data/predictive analytics) can be used together to reduce costs and improve outcomes.  VGBio technology enables the daily monitoring of patients with chronic diseases and provides
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Mobile Healthcare Apps: 7 Keys to Success

The number of available health and medical apps continues to increase, and while app loyalty and engagement has been increasing for most application categories, engagement and loyalty has dropped for health and medical apps.    At the same time, with healthcare consuming over 18% of US GDP and no end in sight, there are tremendous opportunities to use mobile technology, sensors and big data to bend the cost
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5 Product Marketing Tips from Pathfinder Software

So, you’ve developed a great product and now you want to take it to market. Let’s just say it’s a widget.  You’re so excited about it that you want to announce it over loud speakers, “Hey everyone, try my new widget, it will change your life!”.   This may be what you want to do, but it’s not the right move.  Where do you go from here? Five tips to market your product are:  Know your product
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Why Won’t Anyone Use My mHealth Apps?

 The explosion of the mobile health (mHealth) arena seems to have many players in the  healthcare industry running a race they haven’t trained for. There are roughly 40,000 mobile health and wellness apps in the marketplace today, up from about 6,000 in 2010. That type of growth shows the demand for mHealth apps, but as user engagement remains relatively stagnant one must wonder how developers are deci
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Wireless Sensors and Mobile Apps in Healthcare

When you combine cheap sensors with the computing power and interface capabilities of modern iPhones and Android smartphones, you can get powerful mobile diagnostics.  When you add in smartphones’ data transmission capabilities to feed data analytics in the cloud, you have the potential to dramatically improve the state of medicine.   Last week I wrote about a project we worked on this area, VG Bio
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VGBio Vitalink: Wearable Sensors, Mobile Apps and Predictive Analytics in Healthcare

One of the trends from the 2012 MHealth Summit I briefly touched on last week was the growing number of bluetooth and wifi enabled wearable medical devices.  I think this trend will become extremely important over the next few years.  Body Area Sensor Networks combine pervasive wireless networks, small non-invasive sensors and ultra-low power consumption chips to enable the continuous collection of physiolo
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Trends from the 2012 MHealth Summit: Mobile Momentum

I attended the 2012 mHealth Summit in Washington DC earlier this week and came away impressed with the how fast things are moving in this space. The conference itself, now in it’s fourth year, has grown to over 3800 attendees and over 300 exhibitors. Major players like Kaiser Permanente, Intermountain Healthcare, Aetna, United Healthcare, Mayo Clinic, Qualcomm and Johnson and Johnson were well represented, as w
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What’s New at Pathfinder: Mobile, Healthcare Innovation and the FDA

It’s been a whirlwind year at Pathfinder. Our focus on bringing innovative solutions to the healthcare space has continued to bear fruit. We’ve added Fortune 500 clients and innovative startups in the device, diagnostic and health insurance industries. Mobile Our clients continue to innovate in their use of mobile technology. Many of our projects now involve developing mobile applications on iPhones, iPad
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Going Native Isn’t Always the Right Move in Mobile

Blog by Todd Wyder In my work helping companies practice lean innovation, I talk to a lot of folks who are launching mobile products and they chose to build a native app instead of a mobile web app.  For those readers who aren’t sure what that means, a native app is one that you  download from an app store, whereas a mobile web app is a web application built using responsive design that you pin to your homescreen.   
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Turbocharge Your Mobile App Sales

Todd Wyder and I gave a talk on marketing mobile apps at Mobile Mondays Chicago  at Morningstars swanky offices on State Street. Selling mobile applications is far more difficult than selling SaaS applications. Currently, there are over 732,609 available apps to download.  As of September of 2012, the iPhone App Store averaged 394 new apps every day. The Android Market averaged 243. Long gone are the days of throwing
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