There are many excuses for not getting feedback from users and customers:
They’ll steal our intellectual property
They’ll reject it if it’s not perfect
It takes too much effort and is too expensive
(Secretly) We’re afraid of being proved wrong
If we talk to them, we may have to change what we’re building, and it’s too late for that.
We don’t have time
In our experience, the value of getting feedback from users far outweighs the risks and inconvenience.
As the graph from the Standish report highlighted in the eBook