Asymco on Apple, Android and Mobile Disruption
I’ve been reading a lot of Asymco since John Gruber linked from Daring Fireball a few weeks ago. Great analysis illustrated with lots of graphs.
Take a look at this one, from Android’s Pursuit of the Biggest Loser:
I thought these were great points:
Speed. This shift of profit occurred over an unprecedentedly short period of time. Three years is no more than two product cycles in the industry and it’s an order of magnitude faster than what happened historically to other industries.
Disruption is the diagnosis here. The incumbents were caught in the headlights. Disruptive innovation leads to asymmetric competition and this is what we just witnessed. History has shown that the shift of profits is usually the last stage of disruption and is usually irreversible because the change in business models cannot happen at the rate of change of profit transfer.
There are a couple of good points in the comments as well, in particular about HTC and about where value is created if all the components are commoditized.
The title is pretty dead on. Microsoft dropped the ball, and Apple, and to a lesser extent RIM have come in and disrupted the other players.
In Google’s business model, there’s a huge benefit to complimentary products and services to be commoditized, and they’ve come in and swooped up all of these suddenly desperate players who’ve seen their businesses commoditized.



Anybody who has been to our office knows I am an Android fan. My prediction is that the Android platform will end up with a much, much larger install base than iPhone OS. Originally, I felt this way because you can get a Android phone on every carrier for a lower cost than the iPhone – many of them are now free with a contract. This is good enough, but I have a new insight. The Android OS does a great job of directing your attention to highly important information. As such, its easier for new users to pick up and for busy people to use. How can this be? You should argue that the the Android OS so similar to the iPhone OS. You are right. However, it comes down to usability. The majority of people out there won’t explore their device to find information. They just want the phone to do the work for them. If it doesn’t smack them in the head it might as well not exist. Android has two crucial features that make it a helper more than just a smart phone.




