Going Native Isn’t Always the Right Move in Mobile

Blog by Todd Wyder

In my work helping companies practice lean innovation, I talk to a lot of folks who are launching mobile products and they chose to build a native app instead of a mobile web app.  For those readers who aren’t sure what that means, a native app is one that you 
download from an app store, whereas a mobile web app is a web application built using responsive design that you pin to your homescreen.   For those of you who have iOS 6 on your phone and use Google Maps,