Mobile App

Mobile Healthcare Apps: 7 Keys to Success

The number of available health and medical apps continues to increase, and while app loyalty and engagement has been increasing for most application categories, engagement and loyalty has dropped for health and medical apps.    At the same time, with healthcare consuming over 18% of US GDP and no end in sight, there are tremendous opportunities to use mobile technology, sensors and big data to bend the cost
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Going Native Isn’t Always the Right Move in Mobile

Blog by Todd Wyder In my work helping companies practice lean innovation, I talk to a lot of folks who are launching mobile products and they chose to build a native app instead of a mobile web app.  For those readers who aren’t sure what that means, a native app is one that you  download from an app store, whereas a mobile web app is a web application built using responsive design that you pin to your homescreen.   
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