5 Product Marketing Tips from Pathfinder Software

So, you’ve developed a great product and now you want to take it to market. Let’s just say it’s a widget.  You’re so excited about it that you want to announce it over loud speakers, “Hey everyone, try my new widget, it will change your life!”.   This may be what you want to do, but it’s not the right move.  Where do you go from here?

Five tips to market your product are:

Know your product
Know your customers
Know your competitors
Build your following
Keep your customers coming back

Tip 1 – Know your product