photo credit: Jeremy Levine Design
It’s important to have a common vision and shared values in a company like Pathfinder. We often talk internally about what we value.
A frequent topic is valuing things that are designed as opposed to merely built. The obvious example is the iPad vs. the Android tablets emerging now. A more concrete, less virtual, example is a house. You may have experienced one where the whole and its parts were purposely designed, as evident in the durable choice of materials, comfortable spatial dimensions, a sensible floor plan, appealing surface treatments and manicured surroundings. Both the inside and outside are made beautifully with a timeless style. Then you notice the thoughtful features like large windows situated on the south and west sides to help utilize the sun’s heat in winter, or trees and overhang roofs to help keep the internal climate cool from the summer sun, or air circulating effectively such that the fireplace actually warms the house as opposed to being a static ornament. What makes these desired outcomes remarkable is the architect’s attention to detail and thinking through how each part of the house will be utilized.
At Pathfinder, we recognize, appreciate and strive for good design. We incorporate it into every app we make. Because of this, our apps aren’t just a flat list of features that our clients pay us to implement, but are fully viable products, designed like a house we would enjoy living in and cherishing its sense of craft, from the inside out and vice versa.