In the deluge of social bookmarking, weather ticker, and notepad applications, it’s always nice to see an application come along that isn’t a toy. APIlitAx (ugly name, I know) is an alternative interface to the Google AdWords system. It seems to have been developed by some folks at google and has been released on Sourceforge. As an application, it is very different from most of the stuff coming out of Google these days, which seems focused around the GWT technology. This applications doesn’t use an existing Javascript framework, i.e. it’s all custom Javascript, and uses PHP on the back end to proxy requests to AdWords via the APIlity library (PHP API for AdWords).

The developers have been careful to make the application non-blocking, i.e. you can interact with parts of the interface while another part updates. This is probably an emerging best practice for Ajax apps: don’t just make lots of small blocking requests. Design your apps so that you can make small, non-blocking requests.

Technorati : PHP, SOA, adwords, ajax, google

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