We recently posted slides of Todd’s talk on Customer Acquisition and Retention at the Chicago Lean Startup Circle. The video is even better:
Pathfinder’s Todd Wyder on Customer Acquisition and Retention: Know Your Cohorts.
In this presentation, Todd discusses best practices on evaluating customers from first contact to customer to referrer and all the steps in between, drawing some of the great work done by folks like Dave McClure and Brant Cooper. The talk highlights what to measure, why it’s important, and the strengths and weaknesses of the various analytics tools available on the market today. Watch the video and be armed with the practices and tools you need to accelerate your product’s growth.
Hi, thanks for share this video!
English is not my native language, and I’m having some difficulties to understand Todd’s book recommendation at minute 01:56. Could you please write the name of the book and author, or provide a link?
thank you very much.